Why it's so hard to #DeleteFacebook--constant psychological boosts keep you hooked

Here we go again: another Facebook controversy, yet again violating our sense of privacy by letting others harvest our personal information. This flareup is a big one to be sure, leading some people to consider leaving Facebook altogether, but the company and most of its over 2 billion users will reconcile. The vast majority will return to Facebook, just like they did the last time and the many times before that. As in all abusive relationships, users have a psychological dependence that keeps t...